Ledger Partners with Rugby Stars to Promote Crypto Security in Australia

Ledger has enlisted Australian rugby icons Drew Mitchell, Matt Giteau, and Angus Crichton in a campaign to bolster cryptocurrency security awareness. The initiative marks Ledger's first Australian collaboration focused on self-custody of digital assets, leveraging sports figures to emphasize the importance of secure crypto management.

The partnership will feature video content, podcasts, and live events targeting Australian investors. By aligning with high-profile athletes, Ledger aims to make crypto security as routine as athletic preparation—a strategic push into Australia's growing digital asset market.

This MOVE comes amid heightened global scrutiny of crypto security practices. Ledger's choice of rugby ambassadors reflects the sport's cultural resonance in Australia, positioning cold storage solutions as essential tools for mainstream adoption.